Ecommerce stores in India and many are being launched on a daily basis. Almost all things available in the traditional market are available online.
There are a lot of benefits of online shopping. One of the major one is ease of shopping and saving of time. When you shop online you tend to save a lot of money too as most of the online shopping sites sell their products at prices less than MRP.
Trust is one of the most important factors in business, including e-commerce, but in this sector, it is especially visible. On one side, you buy some products, and you expect that they will be as good as described on the website. On the other hand, you sell, and when your client chooses to pay on delivery, you expect that customer to stay true to his commitment
It’s something that many in e-commerce in India leave until the end when creating an e-shop. Teams are very focused on layout, UX, product pictures and descriptions, promotions, marketing, and even data reporting. Logistics is not addressed, which is a big mistake. The way of ordering, choosing the method of delivery, and managing possible returns are crucial, especially now, when multi channeling is more and more important. But it is more than this.
Customers are increasingly impatient and cost-sensitive, meaning that many of them expect not only next-day delivery but same-day delivery. And in some cases, if they don’t get this option from your e-shop, they will search for another. The same goes for delivery prices. You can’t win on product price alone, as people are aware that final price also includes the cost of delivery. And this is what people are saying.
Everyone who has participated at least once in building an e-shop knows how complicated it can be to fit all the necessary features into the different resolutions that devices have. In most cases, it means that when designers are preparing mobile versions, they need to get rid of some features. It means that product cart will look different on mobile than on the laptop, that sign-in and account creation will vary, and that it’s also possible that the payment process will be different.
All that means that it’s very easy to make a mistake that will make your potential customer feel uncomfortable and potentially abandon their purchase in your e-shop. What’s also important when we talk about mobile is the operating system. There is one king only, and it’s Android. The difference between No. 1 and No. 2 is so great that it’s hard to even talk about the competition. Android wins, and there are no signs that the trend will change in the near future.
Let’s imagine that you want to buy a brand new laptop. First, what you do is research. You read articles written by professional journalists and bloggers, and then you hit social media and ask your colleagues and relatives. You also use price comparison engines and product comparison options. Equipped with proper knowledge, you visit the stationary shop to buy the product you have chosen (ROPO) or at least to physically experience it.
You find it and touch it. Then, the seller approaches you and starts to talk. He recommends you a different model that is, in his opinion, better equipped and – also important – the price is somewhat lower. Unfortunately, this laptop is not available in the store, but you can buy it in the e-store. You check it on your Smartphone, for example, and after quick research, you decide to buy it (reverse ROPO). It’s Omni channel. Or at least one face of Omni channel.
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